Fred W. Hertrich III was unanimously elected as Board Chairman by the Breeders’ Cup Board of Directors on September 15th. Hertrich, the owner of Watercress Farm, will succeed former chairman William S. Farish Jr., who served two stints as chairman — 2006 to 2011 and 2013 to 2017. Farish will remain on the board as a director.
“I am indeed honored by the opportunity to serve as chairman of the Breeders’ Cup and look forward to working with my fellow members and directors, and our nominators, in further strengthening our nomination and racing programs, and elevating the quality and prestige of the World Championships to new heights,” said Hertrich. “I congratulate our new vice chairman, Dan Pride, on his election. Finally, I especially want to thank my predecessor, Bill Farish, for his outstanding dedication, leadership, and expertise in serving the Breeders’ Cup as chairman.”
“My fellow directors have made an outstanding choice in electing Fred Hertrich their next chairman,” said Farish. “Fred has made significant contributions in improving and enhancing the goals of the Breeders’ Cup as a member and director, and I now look forward to serving him, as he takes the reins of our company and our bright future ahead. I want to thank our members, directors, and our participating horsemen for making the past four years so special for me.”
Hertrich has been on the board since 2014, and has chaired its Sponsorship Committee and been a member of its Audit and Finance Committee. He will serve a two-year term as Chairman, and will be joined by Godolphin’s Dan Pride, who will serve a similar two-year term as Vice-Chairman.