World Horse Racing to Provide More Exclusive Access to Horse Racing and Breeders’ Cup
World Horse Racing, a major new media brand, launched this week in hopes of providing fans more exclusive access to horse racing. The new media brand is being powered by four iconic racing festivals – Ascot and Goodwood Racecourses in the UK, Breeders’ Cup in the USA, and Australia’s Victoria Racing Club.
World Horse Racing will focus on racing’s astonishing athletes and engaging personalities – human and equine – along with the festivals that stage the greatest of sporting spectacles.
The authority and access afforded by its global network of founding partners will allow World Horse Racing to bring fans closer to the sport’s stars, and offer new, striking treatments of international thoroughbred horse racing.
World Horse Racing will also connect the sport’s stars with its fans by providing a platform for the very best in user generated content.
Coverage will be free to access on Facebook, Twitter, Instagram and YouTube, along with an existing network of over a million who follow founding partner pages.
Breeders’ Cup Chief Marketing Officer Bryan Pettigrew said of the launch: “Breeders’ Cup continues to forge relationships and collaborate with international racing leaders to move the Thoroughbred industry forward. WHR is a prime example of the whole being greater than the sum of its parts. We anticipate a great partnership with Ascot, Flemington and Goodwood in promoting our sport on a global platform.”
To learn more about World Horse Racing and get the latest stories, visit worldhorseracing.com and search for World Horse Racing on social media.